A very nice magical pocket which is filled with your “favorite”.

Brand Concept of Jolie poche

• The meaning of “Jolie Poche” in French is “Nice Pocket・Cute Pocket”
  Anyone of Japanese has heard「Biscuit increasing when you tap a pocket.」when they were young, a dreamy pocket in this song is the origin of brand name. We build “Jolie Poche” by using the concept from the feeling of this song that「I wish I had such a pocket」
  
• Now is the moment of sending message through E-mail and internet, we aspire you to recall the importance to tell the feeling of thankful and warmth by handwriting.